This week is going to be a little bit different. Instead of looking at other artist’s and designer’s works, I have been working on a small project of my own. The project is to make a three page spread for an article, so its been keeping me busy. But I wanted you all to see the progress so far, as well as the steps that I take when I work! Here they go!
Listing the project’s Parameters
Graphic designers always work with a client. That client sets the parameters for the product, and it is the expectation for the designer to follow them. Here were mine:
- Use InDesign
- 3 Pages; 1 Spread;
- 8.375” x 10.875” page size
- 2+ Column Layout
- 600+ Word Article (Found on LDS.org or BYUIScroll.org)
- Break the article up with 3+ headings/subheadings
- 1+ Pull Quote(s)
- 2+ Relevant Images
- 1+ Word Wrap (image or shape)
- Consistent headings and body copy
- Contrasting typography
Know the Audience
Once I found an article I really liked, I needed to know who the audience was for the piece. Once the audience is identified, it becomes easier to think of ways to communicate that article visually. The article that I found was by President Henry B. Eyring, titled “Fear not to do good,” (found here: https://www.lds.org/general-conference/2017/10/fear-not-to-do-good?lang=eng). I won’t dive too much into the article, but the audience that I will be addressing with my project are those that wish to perform service, but have some obstacle that they need to overcome first. The message that I want them to get is that we have no need to fear, for when we go and serve, we create miracles.
Sketching is important. Looking at my thumbnail sketches to the left, it may look a little different than normal doodles of characters, or of landscapes.
These sketches were meant to help me visualize possible layouts that I want my spread to follow, and were done with me planning on utilizing Adobe InDesign for the product. The light blue lines are guide lines, the red boxes are the margin lines, etc. Those familiar with InDesign will know that the boxes with the “x’s” on them are frame boxes, and they are meant to hold a linked file in that spot of the page (such as a photograph).
I also normally do much more initial sketching than this for a project, so I can explore many different possibilities that an idea can take. Sometimes, we think we hit the right idea, but when we explore just a little bit further, we can end up with an even better one.
During this phase, I also start to think about the different choices in typography and color that I can use. In this case, I decided to use Centaur and Franklin Gothic (and their different weight and style families) as my fonts, and took inspiration from the Mormon Helping Hands logo for the color scheme (yellow, blue, and green).
Digital Sketches (Sometimes known as a First Draft)
Once I have done my hand-drawn sketches, I move into the computer, taking one to three of my sketches and making digital mock-ups. Sometimes the digital translation of a hand-drawn concept just doesn’t really go to well. On the thumbnail, everything could look fantastic, from placement, to color, to the limited text scene. When I went and copied the article’s text into the program, I realized that the article was a little bit longer than I had thought. So I needed to make some adjustments to the placement of the different elements in order to make it start to work.
But is still just a draft! It doesn’t need to be perfect just yet! In fact, this project has only started, and still has a long way to go before it will be closer to what I hope will be an amazing piece!
Next week I will continue breaking down my design process even further, so keep an eye out for it!!